Inbound Marketing is replacing Outbound Marketing

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Inbound marketing tools such as business blog and social media are complementing – and they are in fact increasingly replacing – the traditional outbound marketing tools.

This video shows you some painful facts about outbound marketing. These facts are the main reasons why inbound marketing is increasingly replacing outbound marketing.

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Key elements your business blog should have

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Earlier I mentioned about the importance of why a business website should have a blog.

There is no doubt that a blog is one of the most powerful tools to use in establishing your business get found online, increasing traffic and generating leads.

Although there are a lot of different blogging platforms and tools available, which many of them are meant for personal blogging, it is very important to know what key elements your business blog should have.

1. Domain name

For identity and maximum search engine optimization benefits, use your business domain name in stead of using (Read more…)

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Must know social media for businesses

You have heard it before. You have even read it again and again that your business should really be on social media websites.

Not only because the fact that we live in this social media era but it has simply become one of the most useful marketing instruments.

There are at least 10 reasons why your business should be on social media websites:

Because your customers and audience are there Because your potential customers and audience are there Because your customers and audience are already “buzzing” about you Because you can see what customers and audience are saying Because (Read more…)

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10 Great marketing strategies for small budget

Congratulations! you have your (small) business up and running. The first thing you should do is marketing your business in order to gain new clients.

If you have a small budget then you should create an effective marketing strategy that works for you and your business. These are 10 great marketing strategies for small budget:

1. On- and Offline Networking

Through on- and offline networking you can build genuine relationships that can provide two significant effects:

Gaining friends whom you can share problems, business advice and successes with. Gaining friends who will probably be willing to subcontract work to (Read more…)

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Best hosted blog platforms

Have you been wondering about blogging but you haven’t had a clue how to do it? And if you are a newbie to the concept of blogging, it’s probably better to choose one of hosted blog platforms.

These systems are hosted blog platforms because they host your blog on their own domain.

After what is usually a pretty easy set up process they will give you a web address (URL) that will usually be some combination of their own URL and the name of your blog.

For example:  http://liabelle.wordpress.com. As you can see the structure of that address has (Read more…)

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Books every independent should read

If you read, you learn. That’s why I absolutely love reading. Any kind of book. As I have become an independent, my passion for reading has turned into one of my demanding needs.

Of course, there are some books that should be labeled as “ain’t good reads” and just put them in the bookshelf properly. But there are also a lot of books that should be read again and again, highlighted and memorized.

These are some books that every independent and freelancer should read, highlight and memorize:

1. How To Be a Rockstar Freelancer

This book is written by (Read more…)

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Most essential Mac apps for Mac newbies

I have been using PC for years and have been very satisfied. Yet, about a month ago I thought it was time to add a Mac into my computer’s collection. It was a little bit overwhelming to start my brand new Mac from scratch. The most relevant question came into my mind: “Will I be able to run all of my favorite softwares?”

The answer is definitely YES. In fact, there are some other softwares and applications available absolutely for free or less than € 20,00. These are the most essential Mac applications that a Mac newbie needs to (Read more…)

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