▪  Libelcom® ▪  Communications, NL : Media ▪   Het persbericht is het meest gebruikte middel waarmee bedrijven of organisaties de pers benaderen. Redacties ontvangen elke dag een stroom persberichten maar helaas zijn persberichten niet altijd goed opgesteld.
Hoe stel je een goed persbericht op? Waar moet je opletten bij het opstellen van persberichten?
Goed persbericht heeft vaste onderdelen:
1. Aanduiding afzender
Deze geeft informatie over de naam, het adres, het telefoon- en/of faxnummer en e-mailadres van het bedrijf of de organisatie.
2. Aanduiding persbericht
Het woord PERSBERICHT moet in opvallende, vette letters boven de tekst staan.
3. Datum/plaats
Boven de tekst van het persbericht moet de volledige datum staan omdat een redacteur moet snel kunnen zien hoe actueel een persbericht
 Influence is the art of winning people’s cooperation when you do not have, or do not want to use, the authority to make them do what you want them to do. It involves shaping the way people feel and think. These are seven tips and tricks to master the art of influence that might be usefull for you and your business.
1. Make people feel understood
Spend less time trying to make people understand what you want, and more time making them feel understood. In an ideal world people might make decisions, commitments, and judgments based on logic and sound reasoning. But in this world people act in response to their preferences, feelings, and social
 Establish rapport with your audience, and they become your partners in a dialog, allies in your presentation. They’ll want you to succeed. They’ll overlook your nervousness and lack of polish. They’ll laugh at jokes they’ve heard before. And they’ll give you the benefit of the doubt even if they lose the thread of your logic.
1. Talk to people before your presentation begins
Introduce yourself as people gather. Ask them about themselves, what they do, and why they are there. Smile.
2. Have your audience’s best interests at heart
Treat your presentation as an opportunity to serve your audience, not to impress or “sell” them.
3. Establish eye contact
Look people in the
 We all know that the ability to give a public speech is one of the most valued business skills today. And yet most people report that giving a speech is their number one phobia. These are 10 tips to get over your nervousness and to speak confidently.
1. Expect to be nervous
Even experienced speakers get nervous. Instead of trying to eliminate your jitters, turn them into energy you can use to boost your delivery.
2. Prepare
Know what you are going to say – and why you want to say it.
3. Practice
Speak to supportive audiences in small forums where less is at stake – at a staff meeting or a
The Request for Proposal (RFP) spells out in detail much of what you need to know as you plan your oral presentation. If the RFP is unclear, vague, and/or contradictory, you may submit questions for clarification to the contracting officer. (Your questions and the answers you receive will be passed on to other bidders; their questions and the answers they receive will be sent on to you.)
Choose your presenters
1. Select people who
Have the knowledge, experience, and expertise relevant to this job Will be assigned to the job when the award is granted, and Have the time and commitment to devote to preparing for an oral presentation
At the very least,
We all have people with whom we have to work to get things done. Our ability to communicate with clients, customers, subordinates, peers, and superiors can enhance our effectiveness or sabotage us. Many times, our verbal skills make the difference. Here are 10 ways to increase your verbal efficacy at work:
1. Develop your voice
A high whiney voice is not perceived to be one of authority. In fact, a high soft voice can make you sound like prey to an aggressive co-worker who is out to make his/her career at the expense of anyone else. Begin doing exercises to lower the pitch of your voice. Here is one to start: Sing —
 Marketing communications are messages and related media used to communicate with a market. Marketing communications is a subset of the overall subject area known as marketing.
Marketing has a marketing mix that is made of price, place, promotion, product (known as the four P’s), that includes people, processes and physical evidence, when marketing services (known as the seven P’s). Marketing communications is ‘promotion’ from the marketing mix.
Marketing communications are ‘integrated’, which means combine or put simply the jigsaw pieces that together make a complete picture. This is so that a single message is conveyed by all marketing communications. Different messages confuse your customers and damage brands.
So if a TV advert carries
▪ Libelcom® ▪ Communications, EN : PR ▪  Public relations is the communications management function that seeks to build, maintain and protect reputations, develop and maintain positive images and perceptions, change negative perceptions into neutral ones and eventually into positive ones, create positive, clear and satisfying communications with customers and others being served, and manage outside communication to ensure accuracy and positive perceptions.
As industry consolidation becomes more prevalent, many organizations and individuals are choosing to retain “boutique” firms as opposed to so-called “global” communications firms. These smaller firms typically specialize in only a couple of practice areas and thus, often have a greater understanding of their client’s business.
And because they deal with certain journalists with greater frequency, specialty
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