10 Must-Read books on business, marketing and sales

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The 7 Habits of Highly Effective People

1. The 7 Habits of Highly Effective People by Stephen R. Covey

In The 7 Habits of Highly Effective People, author Stephen R. Covey presents a holistic, integrated, principle-centered approach for solving personal and professional problems.

With penetrating insights and pointed anecdotes, Covey reveals a step-by-step pathway for living with fairness, integrity, service, and human dignity — principles that give us the security to adapt to change and the wisdom and power to take advantage of …

 

Good to Great: Why Some Companies Make the Leap ... And Others Don't

2. Good to Great: Why Some Companies Make the Leap…And Others Don’t by Jim Collins

Five years ago, Jim Collins asked the question, “Can a good company become a great company and if so, how?” In Good to Great Collins, concludes that it is possible, but finds there are no silver bullets.

Collins and his team of researchers began their quest by sorting through a list of 1,435 companies, looking for those that made substantial improvements in their performance over time. They finally settled on 11–including Fannie Mae …

 

Getting Things Done: The Art of Stress-Free Productivity

3. Getting Things Done: The Art of Stress-Free Productivity by David Allen

Getting Things Done offers a complete system for downloading all those free-floating gotta-do’s clogging your brain into a sophisticated framework of files and action lists–all purportedly to free your mind to focus on whatever you’re working on.

However, it still operates from the decidedly Western notion that if we could just get really, really organized, we could turn ourselves into 24/7 productivity machines. As whole-life-organizing systems …

 

The 4-Hour Workweek, Expanded and Updated: Expanded and Updated, With Over 100 New Pages of Cutting-Edge Content

4. The 4-Hour Workweek, Expanded and Updated: Expanded and Updated, With Over 100 New Pages of Cutting-Edge Content. by Timothy Ferriss

Forget the old concept of retirement and the rest of the deferred-life plan–there is no need to wait and every reason not to, especially in unpredictable economic times.

Whether your dream is escaping the rat race, experiencing high-end world travel, earning a monthly five-figure income with zero management, or just living more and working less, The 4-Hour Workweek is the blueprint …

 

The Big Short: Inside the Doomsday Machine

5. The Big Short: Inside the Doomsday Machine by Michael Lewis

Although Lewis is perhaps best known for his sports-related nonfiction, his first book was the autobiographical Liar’s Poker, in which he chronicled his disillusionment as a young gun on Wall Street in the greed is good 1980s.

He returns to his financial roots to excavate the crisis of 2007–2008, employing his trademark technique of casting a microcosmic lens on the personal histories of several Wall Street outsiders …

 

The Intelligent Investor, Rev. Ed

6. The Intelligent Investor, Rev. Ed by Benjamin Graham

Among the library of investment books promising no-fail strategies for riches, Benjamin Graham’s classic, The Intelligent Investor, offers no guarantees or gimmicks but overflows with the wisdom at the core of all good portfolio management.

The hallmark of Graham’s philosophy is not profit maximization but loss minimization. In this respect, The Intelligent Investor is a book for true investors, not speculators or day …

 

One Simple Idea : Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work

7. One Simple Idea : Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work by Stephen Key

One Simple Idea provides a road map and confidence to those who follow his proven approach. Stephen Key has written a book which is overflowing with the all-important information that inventors need; a step-by-step guide to everything that goes into a successful product introduction.

It‘s a book you wish you would have had available to you. It‘s a book that would have saved you a lot of time and money. If you are …

 

Thinking, Fast and Slow

8. Thinking, Fast and Slow by Daniel Kahneman

Drawing on decades of research in psychology that resulted in a Nobel Prize in Economic Sciences, Daniel Kahneman takes readers on an exploration of what influences thought example by example, sometimes with unlikely word pairs like “vomit and banana.”

System 1 and System 2, the fast and slow types of thinking, become characters that illustrate the psychology behind things we think we understand but really don’t, such as …

 

Switch: How to Change Things When Change Is Hard

9. Switch: How to Change Things When Change Is Hard by Chip and Dan Heath

The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control.

The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at …

 

EntreLeadership by Dave Ramsey

10. EntreLeadership by Dave Ramsey

From New York Times bestselling author and nationally syndicated talk radio host Dave Ramsey comes the secret to how he grew a multimillion dollar company from a card table in his living room. If you’re at all responsible for your company’s success, you can’t just be a hard-charging entrepreneur or a motivating, encouraging leader. You have to be both.

Dave Ramsey, America’s trusted voice on money and business, reveals the keys that …

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