Libelcom®Blog

Public relations is the communications management function that seeks to build, maintain and protect reputations, develop and maintain positive images and perceptions, change negative perceptions into neutral ones and eventually into positive ones, create positive, clear and satisfying communications with customers and others being served, and manage outside communication to ensure accuracy and positive perceptions.

As industry consolidation becomes more prevalent, many organizations and individuals are choosing to retain “boutique” firms as opposed to so-called “global” communications firms. These smaller firms typically specialize in only a couple of practice areas and thus, often have a greater understanding of their client’s business.

And because they deal with certain journalists with greater frequency, specialty